Jo Malone is launching the new Wood Sage & Sea Salt Cologne which arrives on the market in September 2014 accompanied with perfumed body care collection. The fragrance will be offered worldwide in the most important perfumeries as well as in duty free shops.
Composition of the new fragrance, just like its name suggests, is composed of ambrette seed, sea salt and sage, along with red algae and grapefruit. ‘This fragrance is different for me’ – says Christine Nagel, perfumer of the composition. She adds: ‘Sea air is mixed with salty and mineral texture of sand and stones. As the scent of driftwood it has natural and fresh sophistication. A complex combination of wood and sea is in its essence. It provides the feeling of freedom and natural spirit.’
Wood Sage & Sea Salt Cologne was created with the intention to evoke the feeling of pleasure, freedom and escape into nature, inspired by the unique character and quality of British beach. With the aim to reflect the whole idea, photos of the advertising campaign were taken in Northumberland by the British fashion photographer Tim Walker.
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