We have five active senses. And every time our senses receive something that can be a scene, a touch, a fragrance, a sound, or something we taste, and our system creates a memory. Among all our five senses, the most influential memory maker is the olfactory that means smell. The smell of the garden from your house that you left decades back can take you to your childhood through the memories.
The scent can invoke memories and also affect your mood. So it can be used in an event to establish connections with the attendees of your event. For any events, scents can play a vital role but often overlooked. Therefore to inform you about the importance of scents in your event we present this article about scents of events.
Scents for events
In event planning, organizers often tend to think for visual pleasure, lighting, music, and also food and drinks. But they overlook one of the most critical sense that is olfactory. Famous American perfumer and author Mandy Aftel says “It is easy for us to take our sense of smell for granted because we exercise it involuntarily: as we breathe, we smell”– Mandy Aftel.
Why are scents for events essential?
The scent has the potential to modify a special occasion or event, creating an unforgettable memory with an extraordinary experience. From corporate events to trade shows, museum exhibits, weddings, and exhibitions, scent can seize the attention of the audience and affect their mood with positivity.
Many researchers and writers refer to the olfactory sense as a sense of imagination. The smell has a strong power to recall old memories with more depth and emotional attachments. A scent can take you to a trip in nostalgia where you lose yourself in memories, or it can also discover a whole new world of imagination.
Why do scents work?
Olfactory or the sense of smell is the only one among our five reasons that directly reach the limbic system of our brain. The limbic system is where our memories, behaviour, mood, feelings and emotions are processed. This how scents can affect your mood and emotions to build up a story. Smell around us can affect our emotions by 70%.
Effects of scented events
Scents for events works like our dressing sense. We may go to a beach party with shorts and t-shirts or shirt with slippers, but at a wedding, we tend to find our best tuxedo—same way scents of events works. A fragrance that suits your events should be the smell of your event. And there is an unbelievable effect that a beautiful small can cause, and these are
- A scented corner at your next business event can invite attendees to stop and give attention to sparking interests while strengthening the connection with your brand.
- Visitors who will experience the scent connected to your product, event or brand will form a long-lasting memory linked with your business.
- In the same way, a distinct scent that is associated with your musical concert, related to your music or in a fashion show can remind the visitor of the specific song or brand of clothing.
How to add scents to your event?
Several good companies can assure you that your events will have a tremendous and distinct smell in it. These companies use an expert to figure out a suitable scent for your events. Then these companies have technological and technical support to make your event scented.
Some companies offer custom-designed packages of scent solution for events that depends on the requirement of the clients. These companies also provide full-service packages with consultation for scent stand design, signature scent development, and professional installation available for simple setup.
Some manufacturers and sellers produce or sell scent sleeves that emit beautiful scents in the air. A scent sleeve is a pack of compact, concentrated scents that infuse with the air, and it is eco-friendly.
You can attach a scented sleeve with table fans with a band, and the rotating fan will keep your event scented.
Scented speakers enable you to play the scent of your choice. These devices spread the fragrance of your choice by vapour.
The scented lamp is a lamp that emits scents by combustion through cotton.
Are you surprised by the importance of scants in an event? When I started to do my research to write this article, I was very surprised. The role of scents in an event is genuinely vital. And I still remember the smell of the old house of granny. It has been more than two decades after which I realized that distinctive smell comes out of a flower called china rose. And that smell took two decades back in a split second.
It is essential to use scents for events to keep your event in the memory of the visitors.